This beautiful calf leather bag cost hundreds of pounds - thanks to Araldite® it is back in use - and the owner likes it even better with a little more 'brand value'.

 

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It doesn't take long as a DIY-er or professional tradesman to work out that adhesives are sticky stuff. Applying them was traditionally a somewhat messy affair unless great care was taken both when opening the packs and dispensing the product.

During the golden age of branding and advertising, through the 60's and 70's when manufacturers were all waking up to consumer power, the ubiquitous blister pack revolutionised user packaging and the new point-of-sale presentation enabled retailers to optimize the profit delivered from the space available.

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Motoring author Malcolm Tucker not only writes about cars - enthusiasts should read 'The Goodwood Phantom', his account of BMW's 1998 acquisition of Rolls-Royce motorcars and the emergence of the eponymous new model - he also restores them.

Once of his most ambitious projects has been the repatriation of a 1920 Rolls-Royce Silver Ghost from the USA and its remarkable progress towards a complete renovation.

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Araldite®'s decades-long reputation for its high performance epoxy based adhesives is being extended with the introduction of new 'grab', 'super' and 'crystal' (clear) products, plus outstanding metal and wood repair.

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(picture courtesy of S. Bruntnell)

Richard Roberts used Araldite® Crystal to fix this amazing structure to its base.  The sculpture is made of gaffer glass which has a high lead content and Araldite® Crystal proved to be the perfect solution to ensure a strong and effective bond.

 

 

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We fitted a very elegant ceiling rose which enhanced the room and provided a focal point.

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The launch of Araldite's extended product range and the availability of its products in Halfords branches seems to have struck a chord with Britain's motorists - especially those who like to camp or tour.

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Since its launch less than 2 years ago Araldite®'s website has attracted enquiries from more than 60 countries around the globe and carried news of consumer applications that range from a vintage Rolls Royce to an abstract three-dimensional artwork.

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A recent promotion offering 'emergency kits' of selected Araldite products has attracted 10,000 entries from across the UK.

Members of the Camping and Caravanning Club were invited to apply for a boxed kit, containing the 24ml Araldite® Standard syringe, the handy one-shot 3g Araldite® Fusion, clear fast-setting Araldite® Crystal in 2 x 15ml size pack and Araldite® Repair Putty which will fix pipes, metal frames, bodywork and other substantial tasks.

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Start-of-term is a notoriously expensive time for parents, especially if there is more than one child involved.

Araldite is calling on all its stockists to help parents avoid unnecessarily replacing school equipment as one way of minimizing outlay. You can make yourselves highly popular, so stock up on a good range of Araldite adhesives to give them a full repair alternative to costly new purchases.

 

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Film & Media students from South Staffordshire College have created a prize-winning ad for Araldite®.

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Here are some of our favourite competition answers

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