A trip down memory lane
1983 a visual stunt presentation was set up to show the strength of Araldite by gluing a yellow Ford Cortina to a billboard on Cromwell Road, London, with the tagline "It also sticks handles to teapots". Later, to demonstrate more of its strength, a red Cortina was placed on top of the yellow Cortina, with the tagline "The tension mounts". Finally, the car was removed from the billboard, leaving a hole on the billboard and a tagline "How did we pull it off?".