Araldite - for when it's priceless
It might be a family heirloom, a souvenir from a special place or a gift from a loved one.
Whichever is the case its importance to you will be beyond price.
With their power to repair, Araldite adhesives help you to keep it forever.
Araldite 'Walking Tubes' enjoy a stroll
From September this year Araldite® Rapid, the 5 minute version of the famous epoxy adhesive, will be the sole branded epoxy adhesive stocked by Screwfix, available from its catalogue, its online trading arm and from all 419 of its trade counters.
The renewed marketing partnership for the renowned adhesive brand was launched in attention-grabbing style at the Screwfix Live Trade & DIY Show at Farnborough recently where two 'walking tubes' represented the famous resin and hardener elements of the product and also the relationship between Screwfix and Araldite®.
A trip down memory lane
1983 a visual stunt presentation was set up to show the strength of Araldite by gluing a yellow Ford Cortina to a billboard on Cromwell Road, London, with the tagline "It also sticks handles to teapots". Later, to demonstrate more of its strength, a red Cortina was placed on top of the yellow Cortina, with the tagline "The tension mounts". Finally, the car was removed from the billboard, leaving a hole on the billboard and a tagline "How did we pull it off?".